The fragrance of success 18

Two years, thirteen scents. It is a statistic that Louis Vuitton will have under its belt next month. After expanding beyond its initial 7 fragrances to include a new scent for women, the Paris-based brand is adding five new men's scents "at a time when Louis Vuitton’s 'men’s universe' is a big focus at the brand (Off-White designer and Kanye West collaborator Virgil Abloh will unveil his first men’s designs for the label in June)," per SCMP.

The girls have to attack Tania to take away some of her power, they have a very risky plan. Peter and Greta are going to take a chance on this mission.

Like a sharp haircut or a crisp shirt, the right fragrance is the discreet necessity that everyone needs, so we’ve taken the hard work out of finding a new men’s aftershave for you. But first, a quick guide to fragrances…

A lot of people unknowingly use the terms interchangeably, but they actually refer to different things. Aftershave contains less perfume oil (around one to four per cent) and typically contains soothing ingredients such as aloe vera. The oil concentration here is perfect for post-shaving. The scent, as a result of its low oil level, lasts around three hours.

If you’re looking for something that will last the whole day, it’s an eau de parfum you’ll want. Containing eight to 15 percent perfume oil, these are the strongest fragrances you’ll find on the shelves, and the price will reflect that. If you are after something even stronger, you can get simple parfums, but these are rarer.

Fragrances are complex and it can often take perfumers up to a year to create one. Typically fragrances, along with whatever else a perfumer wants to add (for example, citrus notes or sandalwood), are made up of the following ingredients:

A spicy-cum-woody combo of cedarwood, iris root, white pepper, tobacco and sandalwood (Horace takes pride in its pedigree for using 95 per cent naturally derived ingredients), this fragrance is modern in its composition and unlike most perfumes doesn’t open with a traditional structure of bright top notes drying down to comforting, more settled base notes (which is typical of most scents). Instead, its first impression stays pretty much consistent from first spritz until bedtime. It also comes with a set of alphabet stickers that you can use to customise the bottle with your name or initials.

Fronted by actor Richard Madden (wearing CK jeans and a basic white tee), the Defy eau de toilette is a daring contrast of invigorating freshness and powerful woods and carves a new macho signature for the American brand. Composed by master perfumer Anne Flipo with senior perfumers Pascal Gaurin and Loc Dong, it explodes with a blend of zesty citrus highlighted with golden bergamot and fresh lavender absolute. The heartbeat of the fragrance (and star ingredient) is vetiver oil, responsibly sourced from Haiti. Complemented by a rich and alluring base of addictive amber notes, it has a vibrant earthiness and rugged, urban, texture.

Opening with an Alpine green accord, specifically made for Moncler, with clary sage, cypress and pine resin, cedar gives this fragrance its outdoorsy vibe, a saturation of amber its sophisticated edge and sandalwood its comforting, cosy and creamy persona. A blend of prestigious natural materials and unique accords, the Borraccia’ flask-shaped 150ml bottle (an echo to the brand’s mountaineering roots) features a revolutionary LED screen, a playful innovation that allows you to write a personal message that appears in scrolling red letters across the bottle’s mirrored facade, customisable via a Bluetooth-powered smartphone app.

An eau de parfum reinterpretation of Diptyque’s bestselling Eau Rose eau de toilette, this elegant, limited-edition fragrance reimagines the prized rose ingredient in its most intense form. Composed by master perfumer, Fabrice Pellegrin, a leading expert on rose-infused scents, like the original it is anchored by a luxurious mix of damascena and centifolia roses, the most fragrant of the rose family, this time crafted into extracts and absolutes to achieve a more impassioned bouquet. New to the reworked formulation is Firad rose, an ‘upcycled’ ingredient, artichoke, a fruity touch of lychee and a calming extract of chamomile. A mysterious bloom that is very modern in its simplicity with great elegance and flair.

Paco Rabanne Phantom is a futuristic, aromatic fragrance, which fuses new tech and time-honoured perfumery know-how. The scent opens with a bracing flash of lemon peel, its radiance boosted by a vintage molecule known as styrallyl acetate; scientific research has shown its green fruity facets have an energising effect. Patchouli heart (a smoky, earthy note with an apple-like twist) and a streamlined woody note of vetiver give the scent gravitas and are joined by a custom-blended lavender (lavender heart, lavender oil and organic lavandin absolute), drying down to a creamy and addictive base of vanilla absolute. Touch the robot’s head with your smartphone to activate playlists, interactive games and exclusive content.